Tuesday, January 30, 2007

not unsustainable VS sustainable

What most businesses do in the name of the environment really amounts to an effort to reduce unsustainability. Solutions such as emissions trading and carbon taxes are new means to old ends, modifications of the current economic process that its proponents claim need not cause the destructive consequences of the past.

Real sustainability is a vision both more positive and less simplistic: Not merely the opposite of unsustainability, it embraces the possibility that humans and other life will flourish on the planet forever. Sustainability is, like beauty, a property of an entire functioning system; it's evident only when everything is working well in relation to everything else.
(Fast Company)

Check out the whole article.

4 Comments:

Blogger Kleinsies said...

not to be cynical, but i don't think that having a vision to co-exist with nature forever is really all that realistic. nothing has survived earth save earth itself. even that cannot be proven. why should the human race have the audacity to think that it can exist forever? why even try for that when nature will always prove you otherwise? i'm not saying ruin the earth by any means, i just think its nieve to think that forever is plausable.

1:30 PM  
Blogger Mix said...

I'm not sure if that is exactly what he's going after. I think the idea of embracing this definition/vision of sustainability means that human existence will not, in its own right and through its own actions, negatively effect its own ability to experience glory forever. Sure, nature may have its own schemes, but humans may bring about their own end before nature even gets the chance. Let's protect ourselves from ourselves.

12:30 AM  
Blogger Denver said...

I like your last line Mike.

It's not about hybrid cars, biofuels, petro economy or hemp production. It's about smart use of the vast human potential to overcome our problems. We certainly will not live in glory on earth forever. We seem to have the capability- ever increasing- to undo ourselves and wipe ourselves off the planet.

But just because it's more likely that we will do something stupid, doesn't mean we should squander our resources. We should seek ways to live in harmony with nature and be at peace with ourselves. Our society and economies are based on greed and selfishness, which doesn't bring about smart policy.

Regardless of the bomb, there's always the chance of that pesky asteroid hitting the earth. And volcanoes and ocean currents disrupting weather patterns or the natural rotation of the axis causing an ice age.

The one thing we can do is try to limit suffering and increase happiness, our own and others.

1:03 AM  
Blogger syd said...

read ´the ecology of commerce´ by paul hawken. you will enjoy. i promise :)

8:23 AM  

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