Monday, November 05, 2007


I have heard this tip before, but I don't know if I buy into it:

rule 2: write provocative emails. you never know what could come of them. it is rather simple to deduce the CEO of a company's email by looking at how the other email addresses that are available to the public are structured. for example, if the emails seem to be first initial last name (ie pat, google the company, find the ceo's name, and just apply the formula. (Sydney)

The CEO is often times not the best entry point to an organization. There's a reason their emails are usually not listed - they've got bigger fish than unsolicited emails to fry. Additionally, this tip is too often abused in that idealists or young guns contact the Big Guns without knowing what that person is into. Depending on the specifics of your writing, it could almost be labeled a form of spam... and no normal human wants to be that guy.

So, sure, there is the off-chance that you hit an extraordinary soul and something grand comes from your email, but I wouldn't count on it, especially if you had to use some trickery and Google to get their contact info. I'd start with a different point of contact, or would start first trying to meet people in person, i.e. networking. Those are much higher leverage contacts and, I'd guess, much more worth your time. Let them first give you permission (you must earn it) to contact them, just like we as consumers request of producers.

Update: Another link for unsolicited communication.

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Blogger Bruhaha said...

tip from someone who knows more than me: the best way to get to know a CEO of a cool company you're interested in is to write pertinent comments on their blog. That way you show you're interest while also helping them become relevant.

9:18 PM  
Blogger syd said...

i agree sir williams...but for me the operative word is "provocative"...short one-to-two liners that express an idea that they may not be able to ignore.

and if it doesnt work out, no harm no foul because they wont remember you anyway, and go about it through another person or medium.

and in freemans case, it has proven fruitful on serveral occasions, hence his incorporation of it in his 3 rules to life :)

8:27 AM  
Blogger BradyDale said...

I'ed you on this one. I agree with you and the other person, on some level. It's all worth a shot. But I definitely see the larger reasoning your analysis, the question is whether the person is willing to go further. Anyway, intriguing topic.

8:58 AM  
Blogger Mix said...

Hmm. I still have qualms with wasting someone else's time. I guess it depends what you want, i.e. WHY you are emailing the person, but generally when I email someone I want something from them. Apply this, which I think I can generalize to most emails that most people write, to your point and I think we're looking down the spam road again. Emailing someone you know nothing about and saying "I want X" is a great way to be immediately hated.

I see your point, but I caution the spreading of such a nugget of wisdom because it can be so easily misconstrued into something detrimental. And someone else's wasted time is not something I generally want to be a part of.

As such, I'd incorporate a few sub-points (like don't just email someone out of the blue without knowing anything about them) into Nugget Deuce to better increase the collective Glory being reached.

9:47 AM  

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